Why Reels and Videos Are the Best Content – In today’s digital landscape, video content—especially reels—has become the crown jewel of social media marketing. With platforms favouring video in their algorithms and audience engagement with video content on the rise, there’s never been a better time to focus on reels and videos as part of your digital marketing strategy. Here’s a closer look at why they’re so effective, backed by the latest UK statistics and algorithm insights.
1. Algorithms Love Video Content
Social media algorithms now prioritise videos and reels over static images and text posts. Platforms like Instagram, Facebook, and even LinkedIn are all pushing short-form video content to the top of users’ feeds, rewarding brands that regularly use reels with greater visibility. In fact, according to recent UK data, video content receives up to 48% more views than any other type of post.
In 2024, Instagram’s algorithm has been specifically designed to prioritise reels, favouring content that is engaging, immersive, and video-based. This means reels have a higher chance of being shown in the Explore section and suggested in users’ feeds—even to those who don’t yet follow your brand.
2. Reels and Videos Boost Engagement
One of the standout benefits of video content is its ability to boost engagement rates. According to recent UK social media studies, video posts generate 33% more engagement than images alone. Reels, in particular, are driving conversations, likes, and shares more than traditional posts, helping brands connect with audiences on a more personal level.
People are drawn to the movement and storytelling power that video offers, and reels are uniquely suited to convey your brand’s personality and message in a digestible, attention-grabbing way. With the typical viewer’s attention span shrinking, reels allow you to pack valuable information into just 15–30 seconds, making every second count.
3. Reels Are Built for Sharing and Growth
Reels are designed to be easily shareable, which means your brand’s reach can expand far beyond your followers. Reels and short-form videos have been shown to increase organic reach by up to 70% when compared to standard posts, as users can share your videos with friends, repost them to their stories, or even embed them on external platforms.
In addition, with 71% of UK consumers saying they find new brands and products through short-form videos on social media, reels can serve as a powerful discovery tool. People are more likely to watch, engage with, and share videos they find entertaining or informative, expanding your brand’s visibility organically.
4. Reels Are Perfect for Telling Your Brand Story
When it comes to expressing your brand’s unique value, reels allow you to show rather than tell. They’re an ideal format for highlighting product features, sharing behind-the-scenes glimpses, or offering quick how-to tips. This type of storytelling is what drives a deeper connection with your audience, making them feel more invested in your brand.
Our Digital Marketing Packages at Luminite include two high-quality reels per month, tailored to your brand and designed to capture attention. We handle the entire process, from concept and scripting to editing and finalising, ensuring each reel reflects your brand’s unique style and voice.
Why Reels and Videos Are the Best Content?
Video content and reels aren’t just a trend; they’re a staple of any successful digital marketing strategy in 2024. Our digital marketing packages are designed to help you make the most of these powerful tools, from on-brand reels and high-quality videos to fully optimised social media content that works with the algorithms.
Let us help you grow your brand with video content that attracts, engages, and converts. Contact us today to learn more about our packages and how we can make your brand shine online.
