Spotlight: SureStay Housing

Building a Trusted Foundation - Luminite Lighting Up New Beginnings

Bringing More Light to Their Online Presence

As a brand-new startup, SureStay Housing needed to establish a strong, professional presence online. Their goal was to convey trust, reliability, and compassion through their branding and website while ensuring full compliance with modern digital standards. They required a comprehensive digital setup, from a striking logo design to a functional landing page, optimised for local SEO in Exeter.

Bright Solutions

A Bright Start for SureStay

In Nov 2024, we worked closely with SureStay Housing to create a professional and welcoming digital presence. Here’s how we illuminated their path:

Branding:

Designed a fresh, versatile logo with brand guides to ensure consistency across all platforms.
Delivered logo variations in different colours and dimensions for future flexibility.

Landing Page Website:

Built a WordPress website using the Divi theme, designed to reflect SureStay’s ethos of trust and care.
Integrated stock images of Exeter to create a sense of local connection.
Ensured the website was user-friendly, mobile-optimised, and visually appealing.

Technical Optimisation:

Compressed images to enhance loading speeds without sacrificing quality.
Managed Cloudflare DNS for added security and speed.
Added Recapture to protect against spam.
Implemented Google Search Console, Google Analytics 4, and SiteKit for advanced data tracking and reporting.
Optimised the site with LiteSpeed Cache for lightning-fast performance.

Compliance and SEO:

Included a Privacy and Cookie Policy page to ensure legal compliance.
Fully SEO-optimised the site using Yoast, crafting metadata and content to help SureStay rank well on search engines.

Long-Lasting Results:

SureStay Housing’s digital presence now reflects their commitment to providing support and stability in the Exeter community. Their strong branding and optimised website create trust and visibility, setting them apart as a reliable partner for councils, charities, and landlords.