Illuminating a Complex Financial Website
In November 2023, we redesigned Hoot’s website to create a modern, user-friendly platform that truly reflects their mission. Here’s how we brought their site to life:
- New Website Design: A large, robust site with a custom structure that includes internal directory pages, document areas, and a help centre for easy access to key resources.
- Custom Large Menu: Built a large, easily navigable menu system to help users find what they need quickly.
- Colour-Coded Structure: Introduced a new colour-coded site structure to visually guide visitors through different sections, making navigation clearer and more intuitive.
- iFrames for Loan Calculations: Integrated loan calculators into the site via iframes, allowing visitors to quickly calculate their loan options.
- Graphics & Flipbooks: Created graphics and converted existing PDFs into flipbooks to make content more engaging and accessible.
- Consistency Across the Site: Ensured that the new design remained on-brand and consistent throughout, reflecting Hoot’s professional yet approachable image.
