A Refined, Client-Focused Showcase
Launched in September 2017, Heirloom Waistcoats’ website perfectly captures the brand’s dedication to quality and elegance. Here’s how we tailored their digital presence:
- WordPress with Divi for a Bespoke, Brand-Aligned Look: Using WordPress and the Divi theme, we created a refined layout with a gallery module that showcases each waistcoat in large, detailed images, complete with names and fabric swatches to help clients make informed choices.
- Dual Navigation for Weddings and Hospitality: To simplify the user journey, we structured the site with two distinct sections—Hospitality and Weddings—allowing visitors to easily explore options tailored to their specific needs.
- Password-Protected Trade Area: We included a secure area where trade customers can log in and download high-resolution product photos, providing seamless access to resources for marketing and retail purposes.
- Interactive Flipbook Brochures: Although Heirloom Waistcoats provided their own brochures, we enhanced their digital presence by creating flipbook links for online viewing, making it easy for clients to browse through products and collections.
- Visual Presentation of Waistcoats and Swatches: Using high-quality gallery modules, the website showcases waistcoats alongside swatches, giving clients a full view of available styles and fabrics.
