Targeted Ads

Reaching the Right Audience, Every Time

At Luminite Design, we understand that a strong online presence is only the beginning. Targeted ads allow your business to be seen by the people who matter most, right when they’re ready to engage. Whether you’re looking to build awareness, drive traffic, or boost sales, targeted ads help make it happen. We create strategic, results-driven campaigns that put your business in the spotlight.

targeted ads meta facebook on laptop and mobile

What Are Targeted Ads?

Ready to Shine with Targeted Ads?

Targeted ads are custom-tailored ads designed to reach specific audiences based on criteria like location, age, interests, job role, and more. Instead of showing ads to everyone, we make sure your ads reach those who are most likely to be interested. Imagine a local coffee shop reaching nearby coffee lovers or a tech company targeting decision-makers in the industry – targeted ads make this possible and effective.

targeted ads that align with your brand…

Why Choose Luminite?

With a Social Media for Business Diploma and 20 years of experience in digital marketing, we know how to craft ads that not only look great but get results. Here’s how Luminite makes targeted advertising work for you:

  • Audience Precision: We work with you to understand your target audience deeply, creating ads that reach the people who matter most.
  • Custom Ad Copy and Visuals: Every ad is designed to capture attention, with engaging copy and stunning visuals tailored to your brand.
  • Cross-Platform Campaigns: From Google and Meta (Facebook and Instagram) to LinkedIn, we help you reach audiences wherever they are.

When you choose Luminite, you’re choosing targeted advertising that aligns with your brand, meets your goals, and drives real results.

Targeted Ad Platforms

To reach your audience effectively, we specialise in the following ad platforms:

  • Google Ads: Reach people actively searching for your products or services, appearing right at the top of Google’s search results.
  • Meta Ads (Facebook & Instagram): Ideal for building awareness and driving engagement, Meta Ads put your brand in front of people on the world’s largest social platforms.
  • LinkedIn Ads: Perfect for B2B, LinkedIn Ads let you target professionals based on their industry, job title, and more.

Each platform offers unique targeting options, ensuring your ads are seen by the people who need to see them.

Why Targeted Ads Work

In the UK, 78% of people notice ads that are relevant to them, and targeted ads make sure your message reaches this interested audience, increasing the chance of clicks and conversions.

With 92% of all search engine traffic managed by Google, and over 60% of that traffic engaging with some form of advertising, it’s clear that well-placed ads on Google and other platforms are powerful for reaching potential customers.

Using detailed targeting options, we can reach people based on location, age, interests, and browsing habits, so each ad is seen by the right people at the right time. In fact, studies show that targeted ads are up to 50% more effective than non-targeted ads, making them a valuable investment for businesses seeking real engagement.

Some UK Statistics for you to take away…

  • Google Search Market Share in the UK: Google controls around 85-90% of the search engine market in the UK, making it the dominant platform for reaching audiences through search ads (Statcounter, 2023).
  • UK Consumers and Ad Relevance: In the UK, 80% of consumers are more likely to engage with ads they find relevant, especially when ads are personalised to their preferences and browsing behaviour (IAB UK, 2023).
  • Ad Click-Through Rates in the UK: The average click-through rate for paid search ads in the UK is approximately 3-4%, which is higher than many organic engagement rates. Targeted ads increase these rates by appealing directly to interested audiences (Wordstream, 2023).
Targeted Ads with Organic Presence

A strong organic presence is essential, but targeted ads give your business an extra boost.

Organic posts are great for brand building, but targeted ads ensure you’re reaching new and interested audiences.

With targeted ads, you can showcase new products, run seasonal promotions, and engage with a wider audience, driving immediate engagement and action.

Reporting and Analytics

At Luminite, we don’t just run ads—we monitor, analyse, and adjust for continuous improvement.

Each campaign comes with detailed reports showing clicks, reach, conversions, and ROI.

Our reports give you a clear picture of your ad performance and provide valuable insights into your audience’s behaviour, helping to maximise your return on investment.

Comparing Traditional Marketing

Why Digital Ads Make a Difference

Before the rise of digital advertising, businesses relied on traditional methods like radio spots, leaflets, magazine features, and newspaper ads to reach potential customers. While these methods certainly had their place, their reach and effectiveness were often limited:

  • Newspaper and Magazine Ads: These ads reached readers but could lack precision. The average response rate was often less than 1%, as they relied on broad visibility rather than specific targeting.
  • Radio Ads: Radio can be great for brand recognition but typically has an average engagement rate of around 2%, with limited feedback on how effectively it translates into sales.
  • Leaflets and Flyers: Print distribution allows direct reach, but the average success rate is only about 1-2% as they rely on physical delivery and immediate appeal.

Digital targeted ads, on the other hand, allow for customisation and precise audience targeting. Google Ads, for example, reach millions daily, with conversion rates of 3-5% for search ads in the UK, and social media ads often see even higher rates when well-targeted. With online ads, we can also track clicks, engagement, and conversions in real-time, making it easier to see how ads directly drive results.

It’s a numbers game!

By comparing traditional marketing with today’s targeted ads, it’s clear why businesses are shifting to digital. With targeted ads, your message reaches the people who are most likely to engage, helping your brand make a lasting impact.