Email Marketing
Brighten Up Your Customer Connections
At Luminite Design, we know that reaching your audience goes beyond just having a website or social media. Email marketing is one of the most effective ways to connect with people directly, keeping your business front and centre while building meaningful interactions. With well-crafted email communication, we help your brand shine in your customers’ inboxes.
What is Email Marketing?
Direct-to-inbox marketing is the art of sending targeted emails to people who are interested in what you offer. From newsletters to exclusive offers, each email is crafted to add value and keep your brand in their minds. With email marketing, you’re speaking directly to your audience, providing a personal touch that’s hard to match with other marketing channels.
we make marketing by email easy and impactful…
Why Do Businesses Need Email Marketing?
Email marketing is essential for building a loyal customer base and keeping audiences informed.
Here’s why it’s a must-have for businesses today:
- Direct Connection: Unlike social media, where posts can get buried, digital marketing by email allows you to speak directly to your audience in their inbox.
- Excellent Return on Investment: In the UK, inbox marketing has an average return of £35-£40 for every £1 spent on average – a fantastic return on investment. Additionally, nearly 60% of UK consumers still prefer receiving offers through email, highlighting its ongoing effectiveness and popularity among audiences. (Data & Marketing Association (DMA UK))
- Keeps Your Audience Updated: Direct email promotions let you share news, product launches and offers with your customers directly.
- Builds Customer Loyalty: By sharing helpful and interesting content, email campaigns keep your audience engaged and build trust in your brand.
Email communication gives you a direct line to your customers, keeping them engaged and loyal while driving impressive results.
How We Market via Email
At Luminite, we use MailChimp to create and send beautifully designed, strategic email campaigns that maximise your marketing potential:
- Professional Email Design: We create attractive, on-brand emails that make a strong impression.
- Targeted Audience Segmentation: Using MailChimp’s tools, we organise your contacts into targeted lists, ensuring each email reaches the right audience.
- Engaging Content: We help you craft messages that are interesting, valuable, and worth reading.
- Insightful Reporting: We provide reports that show how your email marketing campaigns are performing, tracking engagement and offering valuable insights.
With MailChimp, we handle the design, content, and reporting, making direct-to-inbox marketing simple and effective for your business.
Interesting UK Statistics
To show just how effective marketing via email can be:
- 60% of UK consumers say they prefer to receive offers by email.
- 99% of email users check their inbox every day, making email one of the best ways to stay connected with your audience.
- 42% of small businesses in the UK rely on inbox marketing as their main customer engagement channel.
What’s Included?
With Luminite’s direct-to-inbox marketing service, you get everything needed to run effective, engaging campaigns:
- Custom Email Design: Tailored emails that are both professional and eye-catching.
- Content Creation: Engaging content crafted to connect with your audience.
- Targeted Lists: Segment contacts so every email reaches the right people.
- Detailed Reporting: Gain insights into how your email marketing campaigns perform.
Our direct-to-inbox marketing service handles every detail, helping you connect with customers, boost engagement, and drive results.
Check out our Digital Marketing Packages >>
Why Choose Luminite?
At Luminite Design, we make direct-to-inbox marketing easy and impactful. Our service is designed to help you stay connected with your customers, build loyalty, and keep your brand visible. From professional design to detailed reporting, we handle every step so your email marketing shines.
Ready to launch a winning direct-to-inbox marketing strategy? Let’s get started!